The 5-Minute Rule for estate agents: every homeowner who requests a valuation gets a warm, personalised reply within 5 minutes, via WhatsApp or email, 24/7, automatically.
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If you’re not the first agent to respond, you’re already behind. It’s 9.42pm on a Thursday. A homeowner is finally ready to find out what their property is worth. They fill in your valuation form. Then, because they want answers quickly, they request two more valuations from other local agents. You reply the next morning. Another agent replied within minutes the night before, answered a couple of quick questions and booked the appointment. That agent is now in pole position for the instruction.
Valuation leads go cold fast. The longer the delay, the easier it is for another agent to step in and take control of the conversation.
Faster agents can secure the instruction before you even have a chance to respond.
lost annually due to slow responses
Based on industry average figures
1 lost per month = £36,000 per year
A homeowner submits a valuation request through your website, portal, email or advert response. Within 5 minutes, they receive a warm, personalised reply that sounds like your agency, not a generic auto-response. The system automatically gathers the key details you need before the appointment: Property postcode, Property type, Number of bedrooms, Whether the property is already on the market, Whether they are looking to sell or let, Their ideal timescale. They are then invited to book a valuation.
Your team receives a qualified lead with the details already logged in your CRM or lead system, so you can step in personally at the right moment.

Respond to valuation requests in minutes.
A homeowner submits a request through your website, portal, or email.
Within 5 minutes, they receive a reply that sounds like your agency.
Automatically collect Property postcode, Property type, Number of bedrooms, market status, selling or letting intentions, and ideal timescale.
Details are logged in your CRM, and your team is notified to take action.
We manage everything, so you don't have to.
Ensure every valuation request gets a reply within 5 minutes, 24/7.
Messages match your agency's tone and the channel the lead used.
Automatically ask key questions tailored to valuation requests.
Log leads directly into your existing CRM or a simple lead system.
Invite homeowners to book a valuation appointment seamlessly.
Receive Loom walkthroughs and written guides, with ongoing support.
Common concerns from estate agents, answered honestly.
Fixed scope. No hourly rates. No surprises.
Both packages start with a free mapping call. Nothing is committed until we've both agreed it's the right fit.
It's not a sales pitch. It's a working session. Here's what we cover.
We get a clear picture of what you're using, how data moves between them, and where things are falling through the cracks or being done manually.
We work through a structured gap analysis together to identify where automation would have the highest impact for your business right now.
You get a written Automation Opportunity Map showing a clear picture of where your business is today, your desired state, and a clear path between the two.
If there's a fit, we'll scope the work and propose either the Starter Build or Jumpstart. Fixed scope, no hourly rates, no surprises.
See what's inside your Automation Opportunity Map
We take on a small number of new clients each month. Free, no obligation.
Typically 30–45 minutes.